The following are the colours of the official AMSODE logo. The supporting colours used for text and page layouts do not add new colours to the logo.

Logo integrity: never recolour the official logo using these values. Always use the supplied official logo files, with the full vertical logo as the primary reference.

Neutral colours organise text, pages and dividers. Darker blue is used when smaller text requires stronger contrast.

Blue identifies AMSODE; green highlights selected information. White space ensures that photographs and written content remain the priority. Limit large blocks of colour to a useful area; do not make green the default colour for running text. Maintain the same visual hierarchy across reports, presentations, field materials and digital communications.

The families below are taken from the AMSODE reference materials. Their use depends on the medium and on the availability of licensed fonts.

• Proxima Nova: historical graphic reference for headings and visual messages. When unavailable, use an appropriate system substitute; do not distribute font files.
• Lato: a secondary family suitable for captions, short text blocks and interfaces where its use is authorised.
• Arial and Calibri: practical substitutes for correspondence, Word templates, tables and internal tools. The approved templates determine the precise application.
• Times New Roman: the reading typeface used for the editorial presentation of the Brand Book. It does not replace the lettering of official logos or the typefaces of previously approved materials.

Use a clear hierarchy between the main title, secondary title, body text, captions and sources. Avoid excessively small type. Final sizes depend on the medium, viewing distance and available space. Use adequate line spacing and contrast; graphic consistency must never compromise readability.

Application: the same colour and typographic principles extend to the graphic system described in Chapter 05.

Graphic elements support the information. The same principles apply to institutional reports, digital content and field communications.

1. Simplicity — one main message. Every material must have an immediately identifiable message; supporting information comes second.
2. Restraint — fewer effects, more space. Limit decorative elements, competing colours and unnecessary textures.
3. Hierarchy — guide the reader's eye. Clearly distinguish the title, key data, supporting text and source.
4. Consistency — reuse the same visual conventions. Maintain consistent alignment, margins, pictograms and photographic treatment.
5. Readability — preserve contrast. A visual should be understandable on mobile devices, on screen and in print.
6. Adaptability — compose for each format. Retain the AMSODE identity while adapting the grid to the medium.

The AMSODE vector pictograms share a common grid, stroke weight and proportions. Use one pictogram family throughout a given material; do not combine it with unrelated icon styles. The approved individual SVG files belong to the design resource library.

Usage: preserve stroke weight, proportions and clear space. Pictograms supplement information; they do not replace an accurate caption or source.

The same editorial content becomes easier to read when arranged on a clear grid, with regular margins, a well-defined heading and a single accent colour.

Before — no consistent system: information on community awareness activities, participant mobilisation and discussions about the priority needs of the communities concerned appears together with dates, locations, partners, contacts and other details, without an established hierarchy.

After — AMSODE identity: a clear activity heading is followed by a short contextual message, such as: “Community discussions to identify needs, recognise local initiatives and strengthen participation.” Date, location and verified practical information are placed separately.

Use one prominent measure followed by relevant supporting dimensions. Every figure must be linked to an actual source, a defined period and an explicit unit. Charts should use a shared axis, a limited colour palette and readable labels.

The key-figure and sample distribution compositions are layout examples only. Illustrative values must never be presented as actual AMSODE results. Replace them with checked project data before publication.

• Institutional report: discreet header, title, reporting period, generous space and a consistent editorial grid.
• Communication visual: a concise message on an authorised photograph, designed for immediate understanding.
• Event material: the official logo, a structured grid, carefully chosen colour areas and clearly prioritised information.

The detailed templates and their approved files are available in the AMSODE resource library. The rules for photography and representation are set out in Chapter 06.

The six original photographs supplied by AMSODE are presented as institutional references. Reuse remains subject to the applicable publication permissions and safeguarding requirements. The six editorial categories are:

1. Activities with communities.
2. Support provided in a healthcare setting.
3. Dialogue and awareness-raising.
4. An exchange with a female community member.
5. Field monitoring and documentation.
6. Collective activities and distributions.

Use these photographs only within the scope of verified publication permissions and AMSODE safeguarding procedures. Their appearance in this guide does not grant unrestricted reuse.

A photograph should complement the information without staging a person or attributing undocumented results to them.

• Show the action. Prefer real activities, natural interactions and gestures, with enough context to understand the situation.
• Preserve dignity. Avoid humiliating poses, sensationalism and images that reduce a person to their vulnerability.
• Tell the story accurately. Provide factual captions with verified activity, location and date, appropriate context and photographic credit.
• Respect the composition. Preserve the image's proportions and an uncluttered area for the official logo and caption, without hiding the subject.
• Combine image, context and identification. The title identifies the topic, the caption records what has been documented and the official AMSODE logo identifies the organisation without altering the photograph.

The compositions shown in the reference guidelines are educational layout examples; they do not judge the people photographed.

Recommended: show people actively participating, explain the activity and preserve natural framing and context.

Avoid: images taken without the applicable permission, the exposure of sensitive situations and cropping or captions that misrepresent what happened.

The supplied consent form is the documentary starting point. It covers the capture of images, audio and text; communication uses; possible sharing with partners; withdrawal; and the signature of a parent or guardian for children, as applicable.

1. Inform: explain the recording, its purpose, the intended publication media and any possible sharing.
2. Obtain consent: secure the permission required by the circumstances and AMSODE safeguarding procedures; check the parent or guardian's signature for a child when required.
3. Verify: confirm the scope of permission, photographic credit, the person's safety and any project or donor requirements.
4. Store records and respect choices: retain evidence in a protected internal location and handle withdrawal requests under the applicable commitments.

Official organisation name for consent documentation: Action Multisectorielle pour la Solidarité et le Développement.

Permission from a parent or guardian may be necessary under AMSODE procedures, but it never replaces a risk assessment of the image, context, identity, location and potential circulation.

• Check permission: verify the applicable authorisation and internal safeguarding procedure before taking or releasing an image.
• Protect identity: do not unnecessarily associate a photograph with a full name, address, school or sensitive personal circumstances.
• Choose safe framing: where the risk warrants it, use non-identifying framing or refrain from publication.
• Reassess before sharing: also check captions, location data, metadata and the possibility of republication by partners.

The AMSODE story template structures narratives around the context, intervention, observed results, future perspectives and illustrations. Testimonies and results must be verifiable and authorised.

These rules apply across AMSODE correspondence, reports, posters, textiles, banners and roll-up displays.

The official logo, validated institutional contact details and a clear hierarchy must appear consistently on correspondence. Badges, business cards, certificates and nameplates are personalised for each use. Sample fields are not valid identification details; the competent AMSODE departments authorise named documents and their circulation.

Official correspondence

The letterhead positions the official logo in a clear area and leaves sufficient space for the text. The watermark must remain discreet; contact details and the authorised signatory must be checked. An official letter clearly separates the reference, recipient, subject, body and signature.

Email signatures and production

The email signature must be checked in the email clients used by AMSODE. Envelope dimensions, folder cuts, folds, creases and bleed margins must be confirmed with the production supplier.

Identification and distinctions

Staff badges are personal. Photographs, job titles, staff numbers and any blood-group information are governed by internal authorisations. Certificates and diplomas must state a verified reason for the distinction and identify the authorised signatory.

Desk nameplates and place cards

The printed insert and the acrylic holder are separate items. Confirm the insert dimensions against the holder before printing or producing conference nameplates.

The wording and signatory must match the distinction actually awarded; historical example names and signatures are not part of reusable templates.

A sample barcode is not a working staff identifier. Never publish actual staff numbers or sensitive details in a public example.

Consultation and downloads: colleagues may view the approved layouts in the portal. Only the authorised PDF and editable Word files are offered for download; HTML is not a downloadable deliverable.

Every publication must be identifiable, legible and verifiable. Reported findings come from checked data; photographs must comply with consent and safeguarding rules. Editable Word files are the working templates, PDF files show the intended appearance, and web previews explain the layout.

Covers and inside pages

Reports and publications use a stable grid, hierarchical headings, a discreet header, properly documented captions and a consistent footer. Photographs must be authorised for the intended publication and audience.

Data and results

Every indicator must identify its period, coverage, unit and source. Never present sample figures or design placeholders as measured AMSODE results.

Stories and thematic publications

A Success Story follows the AMSODE template: context, intervention, observed results, outlook and captioned illustrations. Testimonies must retain the meaning of the words actually recorded and must be used with permission.

Use the approved model to prepare the document, then replace all placeholders with verified project information and complete the necessary editorial checks. The HTML previews may be viewed in the browser but are not offered as downloadable files.

Use the editable institutional PowerPoint as the starting point. It provides the slides commonly required for an introduction, context, chapter dividers, substantive content, photographs, key figures, tables or charts and a conclusion. Replace the sample titles, images and figures with approved content in the editable PowerPoint file.

Use the official logo, institutional colours and a stable hierarchy throughout the presentation. Photographs and data must be checked before external circulation; layout examples do not establish operational results.

Facebook, LinkedIn, YouTube and X share AMSODE's official identity while using content appropriate to each platform. Prioritise contextualised messages, verifiable sources, accessible captions or subtitles where needed, and photographs approved for publication.

Headlines should communicate the essential information immediately. Maintain appropriate safe areas for logos and text, including in mobile and video formats. Avoid claims or statistics that cannot be traced to validated project evidence.

Check names, dates, figures, sources, credits, image rights and partner logos. Institutional messages must pass through the designated approval process before publication.

HTML is a consultation format on the portal; it is not offered as a downloadable file.

Choose the medium according to its function: community information, event visibility or staff identification. AMSODE uses only 2 × 1 m and 3 × 1 m banners. The institutional roll-up display is 85 × 200 cm.

PDF files are reference layouts at the stated final sizes. Before production, check all wording, partner logos, bleed margins, finishing requirements and the supplier's technical specifications. Sample text is not a confirmed project statement.

Posters and leaflets

The A3 poster gives priority to the headline and essential practical information. The double-sided A5 leaflet provides more space for the message; contact details and photographs must be checked before printing.

Event signage

The 2 × 1 m and 3 × 1 m banners have distinct hierarchies for the logo row, title, project details, location and date. The 85 × 200 cm roll-up uses a vertical composition. Partner logos must follow the agreed visibility obligations for the activity.

Clothing and a complete event setup

Field vests, T-shirts, polo shirts and caps retain their approved marking positions. Banners, roll-up displays, desk nameplates and signage should form a coherent event environment. Confirm fitting dimensions, fabrics, embroidery and printing techniques with the manufacturer.

Only official approved third-party logos may be inserted, according to the applicable agreement. Final trimming and roll-up mechanism clearance must be confirmed before fabrication.

The textile supplier must confirm actual marking dimensions and manufacturing methods. The printed and textile models do not authorise a partnership or a particular funding credit on their own.

The appropriate layout follows the role defined by the actual agreement. Do not infer an operational or funding relationship solely from the presence of a logo.

• AMSODE as lead organisation: AMSODE's official identity may be visually emphasised where the agreement permits it.
• Joint project: the organisations receive visually comparable areas, according to the agreed rules.
• Consortium: partner logos are organised on an approved grid with an explicit hierarchy reflecting their roles.
• Donor: logo use, display order, funding acknowledgement and any clauses follow the applicable documents.

Use only unmodified official logo files on backgrounds that provide sufficient contrast. Set clear space, baseline and apparent size according to each logo's proportions, never by stretching or distorting it.

• Maintain free space around each mark; do not place text or a rule too close to the symbol.
• Use a shared grid and consistent spacing. Logos of markedly different shapes may require different technical dimensions to achieve comparable visual weight.
• Place partner marks in a dedicated strip on a cover, in a header or in a footer, as appropriate to the medium.
• Use only the approved colour, black or white variants. Never apply arbitrary recolouring.

Recommended: distinct areas, sufficient margins and intact proportions. Avoid: distortion, inadequate contrast or a display order that contradicts the relevant agreement.

Where AMSODE is the formally designated lead and the agreement authorises visual priority, the official logo may appear in the principal identity area. The partner is identified in a separate space with wording that reflects its actual role.

Reference model: A4 layout — AMSODE as lead organisation.

For a genuinely jointly managed initiative, allocate comparable visual space and use a consistent alignment system. A fine divider or sufficient white space may separate the marks without implying a hierarchy that has not been agreed.

Reference model: A4 layout — joint project.

Where several organisations are involved, group their logos in a coherent zone. The lead organisation, implementing partners and financial supporters are not interchangeable; identify their roles explicitly.

Reference model: A4 layout — multiple organisations / consortium.

Before producing donor-funded material, check the funding agreement, the current donor visibility guidelines and all required approvals. Displaying a logo may not be sufficient: funding statements, editorial responsibility and disclaimers may be prescribed.

1. Obtain the donor's official logo and respect its required clear space.
2. Reproduce the exact approved funding statement; do not substitute generic wording.
3. Include a disclaimer only if required, and use the approved formulation.
4. Retain the applicable guideline reference and evidence of the authorised approval.

Reference model: A4 layout — donor-supported material.

For co-organised or funded activities, the event message remains the visual focal point. A clearly defined area groups partner and donor logos in accordance with the visibility commitments. AMSODE banner sizes remain 2 × 1 m and 3 × 1 m only.

Reference model: 3 × 1 m banner — partner and donor layout.

The General Directorate, together with the project staff authorised to do so, confirms compliance before a material is printed or released. Production records retain the official files, approved wording and the version used.

• Confirm the exact roles: lead, joint leads, implementing partners and donors.
• Check the signed agreements and applicable visibility guidelines.
• Import official logos and preserve their approved variants and proportions.
• Review legibility, margins, alignment, colours and the intended final medium.
• Approve acknowledgements, credits, funding clauses and dates before release.
• Archive source files and evidence of approval, then export the final version.

The templates are approved layout references, not confirmation that a particular partner or donor is involved in a particular project. Use the officially approved logo files and activity-specific wording in every final material.